Fixing the Broken Chain That Keeps Farmers Poor

"Solar Cool Chain" is a national, decentralized, solar-powered cool chain system designed to solve a critical market failure—reducing waste, enhancing crop value, and increasing farmer income by an estimated 20-35%.

The Anatomy of a Broken System

Bangladesh loses a third of its farm produce before it reaches a consumer—a loss equivalent to 4.0% of GDP. For smallholder farmers, this inefficiency translates directly into distress sales, mounting debt, and persistent poverty. The root cause is a profound infrastructure deficit.

Post-Harvest Losses by Sector

Dhaka wholesale vegetable market, morning trade in tomatoes and greens

How it works

A child holding fresh vegetables

Produce & Value Flow

  1. Produce moves from farm to a local "Spoke" for pre-cooling.
  2. It's then aggregated at a larger "Sub-Hub" for sorting, grading, and storage.
  3. The SPV's platform facilitates market linkage, connecting aggregated produce with B2B buyers at premium prices.

Investment & Partnership

  1. A central SPV acts as master franchisor, managing tech and strategy.
  2. The SPV partners with established Partner Organizations (POs) for on-the-ground execution.
  3. POs onboard local entrepreneurs to operate hubs, structuring partnerships with clear equity splits (e.g., 70-30) to align incentives.

The Detailed Model: Architecture & Execution

A three-tiered physical network, a two-tiered franchise model, and a proprietary digital platform create a scalable, resilient, and bankable national ecosystem.

Three-Tier Hub-and-Spoke Model

Feature Tier 1 "Spoke" Tier 2 "Sub-Hub" Tier 3 "Central Hub"
Capacity5–10 MT50–100 MT200+ MT
Power SystemGrid-Tied Solar + BatteryGrid-Tied Solar + BatteryGrid-Tied Solar + Battery
Primary FunctionFarm-gate Pre-coolingAggregation & GradingUrban Distribution & Export
Est. CAPEX (USD)$15k–$25k$180k–$250k$600k–$800k

Operations KPIs targets

Utilization Target
>75%
Chamber Uptime
>99.5%
Temp Compliance
>99%
Cash Conversion
<10 days

Role Matrix (RACI)

ProcessSPVPOSpoke Ops
Booking & pricingARC
Inbound QC & weighmentCAR
Chamber ops & logsCAR
Maintenance (P/CM)ARC
Dispute resolutionARC

A=Accountable; R=Responsible; C=Consulted.

SLAs & SOP Snippets

  • Uptime: ≥ 99.2% chamber availability; alert < 60 sec; on-site response ≤ 4h.
  • Temp compliance: ≥ 98% time-in-range; excursion < 30 min.
  • Maint: monthly checks; quarterly deep service; annual overhaul.
  • Booking: cut-off T-24h; overbooking max 5%; no-show fee = 1 day tariff.
  • QC: digital weighment, time-stamped images, two-person sign-off.
  • Service credits: If uptime < 99.2% in a week, credit = 1 day CaaS for affected slots.
  • Escalation: P1 (cooling outage) on-site ≤ 2h; P2 ≤ 8h; failure → third-party swap chamber.
  • Spares: critical spares kit on-site; compressor lead-time < 72h via pooled inventory.

Financial Framework & Revenue Model

The project is designed for blended finance, featuring strong unit economics and multiple revenue streams to ensure long-term viability and attractive investor returns.

Revenue focus: CaaS & value-add drive near-term cash; forecasting & financing build-out covered in the data room.

Capital Strategy

A layered, blended finance approach managed by a dedicated SPV to de-risk investment across phases.

  • Pilot: Grant & First-Loss capital to absorb initial risks.
  • Scale-up: Concessional Debt from DFIs for regional expansion.
  • National: Commercial Equity & Debt once the model is proven.

Core Revenue Chain

The model creates value at each step, ensuring profitability for the operator while increasing income for the farmer.

  • 1. Farmer Pays for Service: Pays CaaS fee and optional grading/packaging.
  • 2. Hub Operator Earns: Primary revenue stream from fees.
  • 3. Buyer Pays for Quality: Premium for aggregated, high-quality produce via B2B marketplace.
  • 4. All Parties Profit: Operator earns commission; farmer receives higher net price.

PO Franchisee Revenue Streams

Partner Organizations acting as franchisees have access to multiple, layered income sources.

  • Primary CaaS Fees: Consistent revenue from farmer storage services.
  • Value-Added Service Fees: Charges for grading, sorting, and packaging.
  • Sales Commission: A 2–5% commission on produce sold through the B2B marketplace.
  • Logistics Fees: Transport between spokes, hubs, and final markets.
  • Future Streams: Carbon credits & surplus solar energy sales.

How We Make Money (Per 50-Ton Hub @ 70% util)

CaaS Core Value-Add Illustrative Annual
  • Tariff: BDT 1.7/kg/week
  • Avg load: 35 MT
  • Dwell: 2.0 weeks | Turns/yr: ~26
  • Grading/packaging attach: 45–60%
  • VAS fee: BDT 1.0–1.3/kg
  • Marketplace commission: 2–5%
  • CaaS: ~BDT 3.9–4.3M
  • VAS + commission: ~BDT 1.0–1.3M
Total Annual Revenue: ~BDT 5.0–5.6M
CaaS
~75%
Value-Add
~20%
Commission
~5%
Utilization
70%

Illustrative; see model. Assumes tomato/banana mix, 2-week dwell, 70% utilization.

Unit Snapshot – 50-Ton Hub

Metric50%70% (Base)90%
Revenue (M BDT)3.65.06.4
OPEX (M BDT)~1.2~1.3~1.45
EBITDA (M BDT)~2.4~3.7~4.9
Cash breakeven util~62–65% (covers OPEX + debt at 6y, 5%)

DSCR (years 3–6): ~1.08–1.12 @ 70% util — positive but tight; utilization is the covenant driver.

IRR figures shown elsewhere are illustrative; base case assumes 6-year 5% annuity and 70% utilization.

Seasonality & Utilization Plan

MonthTarget Util%Levers
Jan–Mar78–82Potato anchor, onion dry
Apr–Jun68–72Tomato/veg push, promos
Jul–Sep60–65Banana focus, logistics tie-ups
Oct–Dec70–75Festive demand, contract lots
  • Dynamic tariffs (-5% early booking; volume tiers) to smooth peaks/valleys.
  • PO-led aggregation to pre-commit ~50% capacity in low-season.
  • “Market-ready” packaging to reduce dwell and increase turns.

Pilot Business Case: Nilphamari Hub

Region: Nilphamari, North Bengal

Recommended Pilot Mix & Rationale

A balanced portfolio of high-volume and high-value crops to test the model, de-risk operations, and ensure strong initial returns.

CategoryProduceRationale
Cold Band (0-4°C)Potato, CabbageHigh local volume, anchor crops
Cool Band (7-12°C)Tomato, BrinjalSteady market, quick cycle
Dry StoreOnion, GarlicStrong cash crop, export option

Cooling & Operations Design

  • Multi-Chamber Model:
    • Chamber 1 (0–2°C): Cauliflower, cabbage, carrot
    • Chamber 2 (10–12°C): Brinjal, tomato (short duration)
  • Specialized Storage:
    • Separate bulk storage for Potato (3–4°C, 80–90% RH)
    • Dry zone for Onion/garlic (0–2°C, 65–75% RH)
  • Cross-Contamination Protocol:

    Potatoes will be stored in a dedicated, sealed unit with zoned airflow to prevent ethylene emissions from spoiling other produce.

Smiling farmer in Bangladesh holding fresh produce

Cash Cycle & Working Capital

How money flows from booking to payout, and how we keep cash positive during peak seasons.

Payment Terms

  • Farmers: 50% deposit at booking, balance weekly.
  • B2B Buyers: Net 7–14 days via escrow; 2% discount for T+2 pay.
  • Disputes: 1% holdback; release ≤ 5 days post-delivery QC.

Order-to-Cash Timeline

  1. Digital booking → deposit
  2. Inbound weighment & QC → storage starts
  3. Grading/packaging (optional) → pick ticket
  4. Dispatch to buyer → e-PoD
  5. Escrow release → payout to farmers

Target cash conversion cycle: < 10 days.

Working Capital Controls

  • Receivables aging < 10d; auto dunning at D+7.
  • Farmer advances capped at 70% of net realizable value.
  • No-show fee & storage lien for unpaid balances.

Worked Example (Tomato, 12 MT lot)

Assumptions: tariff BDT 1.7/kg/week, dwell 2.0 weeks, commission 3%, sale price BDT 120/kg. Storage fee total = 12,000 × 1.7 × 2 = BDT 40,800. Commission = 12,000 × 120 × 3% = BDT 43,200.

Day Event Operator Cash (BDT) Escrow Pass-through (BDT)
T-1 Booking deposit (50% of storage) +20,400
T Inbound QC & storage start 0
T+10 Dispatch → e-PoD 0
T+14 Storage balance collected +20,400
T+17 Escrow release (buyer payment) +43,200 (3% commission) +1,396,800 to farmers
T+22 Holdback release after QC 0 Included above (released on QC)

Operator CCC ~ T-1 → T+14 for storage fees; commission paid at T+17. Escrow amounts are pass-through, not operator revenue.

Risk Mitigation & Governance

A proactive risk management framework is integrated into the operational design, informed by sensitivity analysis of key financial drivers.